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Your Authentic Business

Transform your business by creating an Authentic Business Story that inspires the right people.

You don't have to be Bill Gates or Steve Jobs

Creating an Authentic Business Story can transform your business.


Your Authentic Business is a unique online training course that shows you how to create a genuine and authentic Business Story that differentiates you from your competitors.

In the course you'll learn how to:

  • Define the Purpose & Mission of your work / business
  • Explain what you offer that is truly unique
  • Deliver your 'Elevator Pitch' and tagline in a simple and powerful way
  • Integrate your story into your marketing

As you complete the course you'll start to notice that you are:

  • Clearer about the Vision for your work / business
  • Clearer about the value you bring to your customers
  • More confident about selling and marketing your product / service

The course is created by Justin JG Cooper, a Purpose Coach and Brand Consultant with over 25 years industry experience.

"It exceeded my expectations. It gave me the structure for how to present the business to people so I can promote it properly. It was inspirational, fun, relevant and well-presented.”

Mark W.

β€œThe course was really engaging. I found the questions really helped me to develop my Story step-by-step and gave me real clarity on who I am and what I stand for."

Jacqueline H.

Your Instructor


Justin JG Cooper
Justin JG Cooper

Justin shares his 30 years of global and small business strategic marketing knowledge to bring you a unique course showing you how to develop a unique, authentic and compelling business story.


Class Curriculum


  Introduction to Your Authentic Business
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  Chapter 1 - The Power of Authenticity
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  Chapter 2 - What Drives You?
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  Chapter 3 - Your Unique Gift
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  Chapter 4 - The Game Changer
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  Chapter 5 - Outlining Your Story
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  Chapter 6 - Writing Your Story
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  Chapter 7 - Creating Your Elevator Pitch
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  Chapter 8 - Delivering Your Story
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  Top Up
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!