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Define Your Brand Promise
Welcome
Introduction - Video
Course Overview
Background Information
Self-Discovery
Video: Who are you?
Animal Totem - Visualisation
90 minute Self-Discovery Session
Defining Your Purpose & Mission
Video: What Purpose?
Purpose - Visualisation
Mission - Visualisation
Ideal Customer - Visualisation
90 minute Purpose & Mission Session
Crafting your Authentic Brand Promise
Video: The Power of Words
Crafting your Promise
90 minute Brand Promise Session
Next Steps
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Crafting your Promise
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